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Welcome to Jomygoodness

... my happy place where I happen to sell my creativity and share my inspiration, love for paper + penmanship, favorite finds, and a peak into my life as a wife + working mom of three!

Jomygoodness Rebranding

Jomygoodness Rebranding

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In my last post, I shared the reasons behind the rebirth of Jomygoodness. With my current fascination with self-help books, I realized that I have always shared inspiration for different things -- weddings, living room decor, nurseries -- but never for my brand. <--BIG MISTAKE!!

How could that be? How could I skip such a crucial step? Because it IS crucial to do this, to avoid changing my branding and style every other month. So I put together a little inspiration board that I think best reflects my style, personality, design aesthetic... which I hope to use in branding Jomygoodness. 

Jomygoodness-rebrand

How do you like it? Here is some explanation of my selections and my style. I consider my style: feminine (hence, the blush/pink color and flowers), classic + timeless (lots of black & white, clean lines, formal calligraphy with plenty of flourishes), and a bit carefree + fun (shades of seafoam/aloha blue, top knots and informal brush calligraphy). If "modern traditional" was a style, that would be how I would describe it.

I love typography & fonts! I really do. So, selecting the fonts that "best" represent my style + brand was a bit of a challenge. I limited it to Saveur Sans as my sans serif font because I love how modern and clean it is; Bellevue was my pick to add some sophistication and formality to the whole thing; my own handwriting (even though it's not technically a font) because it makes it more personal and adds the informality (again, top knots!) to my brand. 

Off the Shoulder Inspiration

Off the Shoulder Inspiration

The Rebirth of the Jomygoodness Blog

The Rebirth of the Jomygoodness Blog

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